Fields marked with a red asterisk (*) are required. 

Urgent request means the deliverable is due within the next 24-48 hours. 
Put the details of what you need here, a social media asset, an email image, power point support, a graphic, etc. Please include any details, if it is a printed deliverable, include size and quantities. 
Requested by?
  • DCL staff members
  • Vendors (Intralot, Scientific Games, etc.)

Creative Brief

Please provide a succinct overview of the assignment.  E.g. Create a campaign to promote our Family of Multiplier scratchers in February.  

Develop and present three distinct campaign ideas, illustrated with layouts for poster, social media and an email header.  

This is a Tier A campaign, so we will also need concepts for TV, Radio (final deliverables to be informed by media plan). 

Please provide the core goals of the campaign. 

For Example: Drive ticket sales during the month of February by promoting our exciting Family of Multiplier Tickets.

Link to related articles, industry news, insights, etc. that support this information and would provide additional context to the creative/media teams. 

For example: Players are familiar with and really enjoy the concept of Multipliers – You win once, then you get an added bonus because you win again with the prize Multiplier.

Please provide: 

  • Ticket names and prize structure 

  • Ticket art 

  • Any thoughts on elements from the art that could be utilized (Neon, diamonds, etc.) 

  • Advice on the lead ticket 

  • Any common thread you see between the tickets (family of games, common prize structure) 

Any information that would provide additional context to the creative/media teams 

Link to related websites containing examples of competitive work, etc. that provide additional context and would provide additional context to the creative/media teams.

For Example: 
Competitive tickets are not yet in the market for February.  We will keep an eye out to see what competitors will have in market. 

That said our competitors have offered Multipliers in the past, so people are familiar with (and love) the concept.  

Please provide as much detail as possible re: the desired media and deliverables required for this assignment.  

  • Do we have budget for TV for this campaign? 
  • Is it Tier A, B, C?   
  • Any specific details? (E.g., Digital OOH )

For Example/Options:

TV spot :30 & :15 cut down 
Radio scripts :30, :15 and :10  (To be confirmed) 

Suite of POS to include: 

  • 8.5 x 11 poster (amount) 
  • 11 x 17 poster (amount)
  • 22 x 36 (amount)
  • Window Cling (amount)
  • Table Tent (amount)
  • Sticker (amount)
  • Card or Handout (amount)
  • Entry Form (amount)
  • Pop Up Banner (amount)
  • Vinyl Banner (grommets) 
  • Or, let is know if no print materials needed

Digital Assets: 

  • PAD Zone A & B (old monitors) 
  • Zone A video: 720 x 540 
  • Zone A static: 720 x 540 
  • Zone B static: 304 x 540 
  • Horizon Screen Zone A & B (new monitors)  
  • Zone A video: 1024x540 
  • Zone A static: 1024x540 
  • Zone B static: 1024x228 
  • R2R Monitor 
  • FB/Twitter Cover Photo  
  • Twitter Feed/FB Feed/IG Feed 
  • FB/IG Story 
  • Individual IG ticket art (only if it's scratcher game/multiple tickets) 
  • DCLottery.com featured section image 
  • Web banners for DC iLottery (for cross-promotion) 
  • DCL Players Club Email Header Graphic 
  • Landing page for DCLottery.com (if custum landing page needed, please consider this takes about 8 weeks)
PAD & Monitor
Digital Media Assets Needed?
GambetDC Assets Needed?
iLottery Assets Needed?
(620x560) 
Is Ongoing Media Support Needed?
Any additional needs beyond list above, please include details and specs and relevant links
The Taoti team has the standard Executional Mandatories for DC Lottery, but are there any other items you would like us to consider? 

For Example:
  • We discussed that the most direct conceptual theme for Multiplier tickets is showing things that are meaningful to a person being multiplied. 
  • The client agreed that we can pursue this conceptual approach because it quickly conveys the value of the Multiplier (don’t need to reinvent the wheel), but they want us to take it a step further 
  • We can do that by showing that the Multiplier doesn’t just give you more of SOMETHING (1 widget turns into 10 widgets), rather it allows you to get more of SOMETHING YOU LOVE.   
  • This could be executed by showing different people and their passions, and then showing how the Multiplier increased them getting more of this specific thing that they love/that matters to them.  
  • Note: This should be about multiplying the things you love (realistically). For example, if you love shoes, the shoes could be multiplied from 1 to 100 
  • This creates a personal, visceral, emotional connection to the ticket and prizes.  
  • Please explore a way to tie in the neon colors. This should be a fun, energetic campaign that dazzles the eye and excites players to try their hand at multiplying their winnings to enjoy the things they love. 
Please provide any information you have available. We understand you may not have all these answers and the media team can help.  But budget and desired media vehicles would be helpful to start the creative concepting and media planning process. 

Example:

Campaign Goals: 

  • Primary: Drive consumers to Lottery retailers to purchase the holiday scratchers 
  • Secondary: Drive consumers to the landing page 

Flight Dates: 

  • February 1 – February 28th 
  • Video - same  

Demo/Target: 

  • Broadcast Demo: A18-54 
  • Target: A18+ interested in Lottery, Gaming, Gambling; Sports Fans   

Media for Consideration: 

  • TV (:30) 
  • OTT (:30) 
  • Radio (:30) 
  • Audio Streaming (:30) 
  • Digital OOH 
  • Digital Video 
  • Rich Media/Digital Display 
  • Social (FB/Insta, Twitter) 
  • YouTube 
  • SEM 

Languages: 

  • English – All Media 
  • Spanish? 

Media Restrictions/Requirements: 

  • Exclusion Zones 

Proposed Budget: 
$1,100,000 plus 6% plus AdServing 

Please provide all logos you’d like on the digital assets, i.e DC Lottery logo, Keno logo, Play Responsibly

Website Bug/Feature Request

Bad = New event Page
Good = New custom landing page for an event in January
Please make sure to include a note about if you want this open to the public, or only available to Player Club members. Please include deadline to launch, as well here.  Example: Logged in as an Administrator, I want to be able to see all users emails and phone numbers. Please include example URLs of other sites/vendors/campaigns as reference if available.
Bad = Wrong events showing  
Good = Homepage – Calendar of Events – Not showing all expected events in January
Please provide full details of the issue, with examples and URLS, and make sure to include a note about if you are logged in or not.
1. [starting page] + action taken  
2. [page you’re taken to] + action taken  
3. (repeat the above until you get to destination)  
4. Once at the destination of where the issue occurs, now describe what is occurring on the page that you want us to look into.
NOTE: Even if issue is global or across multiple pages, please provide a URL of an instance of it to help us reproduce the issue.
Example: Logged in as an Administrator, I should be able to see all users emails and phone numbers.
Upload images, files, or supporting documents that may help us understand the campaign or issue. 
If your file is larger than 10MB, please upload it to sharepoint or dropbox, to provide a link to the file in the campaign details.
Unlimited number of files can be uploaded to this field.
10 MB limit.
Allowed types: gif, jpg, jpeg, png, bmp, eps, tif, pict, psd, txt, rtf, html, odf, pdf, doc, docx, ppt, pptx, xls, xlsx, xml, dmg, gz, jar, rar, sit, svg, tar, zip.